About

🙃 Who I work with

• Founders / CEOs at early-stage consumer startups, who are often running product + considering scaling PM or making 1st leadership hire
• Companies: Consumer. Health & Wellness, Education, Community Products.
• Functional leaders: Design, Product

🌊 I’m most often asked …

• How do I know it’s time to hire a VP Product or VP Design? What kind of profile or experience is best for what we need?
• How can we establish or improve our Product Development process given our stage?
• How do we identify, validate, and test our next big bet?
• Do we have the right people / product team structure given our goals?
• Why are we having a hard time getting beyond incremental, safe ideas?
• How is the team doing? How can I develop PMs and Designers on the team today?

🧶 How I work with teams

• 1 day/week advising or leadership coaching
• Focus on establishing strategy and foundational routines via workshops, creating team artifacts, interviewing, research/data synthesis, hands-on testing + ideation

🤓 Selected Case Studies

• Defining and launching 0-1 products in complex, regulated environments (Emerson Collective, Redesign Health, Till Financial)
• B2B2C Product at Strava (+ artifact)
• Launching Denver office (HQ2) for Strava
• Establishing pillars / product org at Cleo AI
• Monetization innovation at Craftsy/NBCU